Apple iCloud To Bring In A Storm

On June 6th 2011 Apple is to release to the world the new Apple iCloud. Unlike most of their more popular products this is no phone. We have all seen the commercials for the new cloud computers able to link up to everything in your home and surroundings. It is not surprising that Apple would make their own rendition. on May 31st is the kick off at the WWDC where Apple and Steve Jobs is showing off the new toys and products to be released. The iCloud is joined by new software, new phone, new pad and their latest OS. Apple showcases these over 100 product demos and hopes to make a big splash with the new products.

Can Apple really expect to compete with all these new products. Sharing a tenth of the PC market I don't know if they should be focusing on the iCloud. Don't get me wrong, I am a sucker for a flashy, catchy commercial for any iProduct but why must Apple offer the cloud services? They have created a newer classed society separated by phones. Sure, smart phones are essential and their popularity has reached new heights so many people have Internet capable phones. However, an individual really sets a standard by carrying an iPhone. Phones and Music re-vamped the company in my opinion. So shouldn't they stick to what they know best?

On the flip side, it is inconceivable to think that Apple will not compete on every level of the Computer, Software, Phone, Music and who knows whatever other industry. Cloud computing is an essential stepping stone in the progression of IT. I hope soon there will be a cloud computing phone and for all I know there already is. So is Apple is to continue breaking barriers in every field they must unveil a cloud. But a different cloud; an iCloud.

As someone not versed in iProducts please give me your thoughts about the new toys. Tell me what you think and how your opinion lines up with either side if the argument. Or even if you have your own.

Thanks for reading,

Joe Catalano
RELAY|technology