The link below rumors the inevitable; the iPhone being sold by Sprint. Now this is still called a rumor but can anyone deny you saw this coming? The deal makes sense on too many levels to ignore. As AT&T/Verizon ask for government bailout Sprint still holds a large portion of the cellular phone consumer market. Sprint has released over time a good number of android based smart phones and continues to come out with newer features, better cameras, larger screens, ect. This dynamic of options speaks to a consumer and what better option to have in your arsenal than the beloved iPhone.
Over time the iPhone has been marketed more uniquely than any other cell phone in history. The catchy and visually pleasing commercials backed by a tune that make you tap your feet. The Smartphone has set a standard for those to come. It has become a status symbol among many across the world. I think it would be a great deal for sprint and Apple both. There have been so many people over the years that have left Sprint only because they want an iPhone. With an iPhone available Sprint could retain much more consumers and maybe even welcome back more with their competitive prices and plans.
For a company like AT&T this could be a major setback in the future development of the company while it takes one of the biggest bargaining chips they hold. After the purchase of T-Mobile from Deutsche Telekom AT&T could use the iPhone in their corner to continue a steady revenue stream. Let's be real, this is a big deal to Sprint and AT&T both.
From my perspective I am very interested in seeing what kind of complications Apple has with testing iPhones for Sprint. If done correctly this could change the cellular provider market for good. Don't let me tell you what is what, read it for yourself. Please provide me with feedback. We are all just spectators in this with great opinions. What's yours?
http://www.eweek.com/c/a/Mobile-and-Wireless/Apple-iPhone-4S-Coming-to-Sprint-Rumors-332135/?kc=EWKNLWMU06162011STR5
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Joe Catalano
jcatalano@relaytechnology.com
Tuesday, June 21, 2011
Wednesday, June 1, 2011
GOOGLE's "Tap-to-Pay"
CASH, CREDIT OR GOOGLE?
Google has launched the trial of the new “Tap-to-Pay” feature that it is very unique and brings a new approach to online payments. Still only in the trial period this is very cool and borderline un-needed. The feature is meant to be able to hold payment transactions between customers and retailers over the Smartphone. Don’t get me wrong, I like a worthless application as much as the next person. However, I do not see the big picture idea in this product. Why is it so important to be able to pay from your smart phone? Have we really gotten so fed up with signing receipts and paying with cash that we as consumers feel comfortable only tapping our own personal device to pay for a good? I think the two words that come to mind with that idea are creative and lazy. Although this new “Tap-to-Pay” feature may be creative, it may also be proven to be worthless.
On the other hand, when looking at this feature from a pure technology perspective I this is genius. Looking at the scalability, the transaction, the touch screen, the security, and the idea it’s self it is completely genius. I would be very interested to hear about the challenges they are faced when testing the feature. It is very inspiring to think that you could be anywhere buying anything and able to purchase it through a single tap on your Smartphone.
Please tell me what you think about this new payment system. I am very eager to hear another person’s perspective on this breakthrough.
Joe Catalano
RELAY|technology
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